July 1,2014 -

Write Effective Product Descriptions to Increase Sales and Boost SEO

Owning a business, regardless of the size, is hard work. One of the hardest things is getting people to learn about your eCommerce store, what you offer and why they should become your customers. It used to be as simple as putting up the right signage, an ad or two in the local newspaper or radio station, and you could find your next customer. Today, this is no longer the case. You need to learn how to write effective product descriptions to increase sales and boost SEOs.

What is Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO refers to the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. This is a ranking system used by search engines like Google, Yahoo and Bing, determining the most relevant sites for users. Effective SEO will increase your site’s visibility, making it easier for potential customers to find you. This is one of the areas that One Creations Limited can help with. If your current site is not getting the traffic that you expected or that you need, it can be transformed to give you the level of performance you demand. We can ensure your SEO is top notch. With almost a decade of experience under our belts, we can say that we fully understand and are able to help you optimise your website to get ranked higher on all search engines. The reality is that if a customer does not find you on the first page of Google, they will probably go elsewhere. It is hard work to stay on top, but there are a few tips that can help keep you there.

Focus on Product Descriptions

What are you selling? Why should I buy it? You need to compel your potential customers to purchase your products, to encourage them to promote your company and products by word of mouth, by sharing their positive experience. The best way to sell your product and to market what you have to offer is by writing product descriptions keeping the typical customers in mind. This is a special skill that takes practice and experience to perfect. You want to get to the core of the product – you only have a few words to capture your audience and promote the product. Start by highlighting something special or unique about the product – for example, if it is a statue or comic that is a “numbered item”, let people know that it is part of a collection, very limited edition, etc. Don’t be flowery with your description but be specific – stick to the facts, address the product’s benefits. Also, be personal – don’t write for a general audience, but write for your target audience, show your connection to the product and stay positive.

Key words or “trending” phrases

While it is important to stick to the facts and be specific about the product, it is helpful to know how your product is being described by others, or what words or phrases people may be searching with, etc. You have to learn how to write product descriptions the way consumers are thinking – how they will search for the item, and what keywords are related to the specific item. Use these words in your description in a natural, fluid way so that it will help optimise this product in a consumer’s search. Writing unique descriptions for hundreds of products on your eCommerce business may seem to be an impossible task, but in the long run it will help attract more shoppers to your store.

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