Online reviews have become such an ordinary part in the buying process for people that every online retailer needs to be thinking about them. Customers are now willing to convey their thoughts and opinions of products & services on public platforms. Online reviews have become confidence booster to customers and they are now essential for all eCommerce sites.
Many businesses fear of bad reviews, however having a few negative reviews could actually help. A good mix of positive and negative reviews helps to improve consumer trust as having good reviews alone would not be realistic.Therefore bad reviews give credibility to your good reviews and serve as proof that they’re not all made up.
Reviews have real value for consumers, however they also valuable for retailers, if they know how to make use of it properly. Reviews are powerful and when used effectively, they can help you boost sales.
There is a strong correlation between reviews and conversions, they can eliminate any doubts potential customers may have about a product, or help product selection.
Customers will first look for product reviews, once a product has been clicked on, prospective customers will then compare reviews. Thereby having reviews on your product page, you increase the chances of picking up these customers who would never have found your site otherwise.
By nature, customer reviews provide unique content as people leaving reviews tend to use the same language that other people will use when actually searching for them. It’s an easy and quick way for online retailers to increase search engine rankings on result pages without much effort on their end.
||Allows businesses to selectively display reviews about them
Controversy about featuring fake reviews for Buzzyloans
||Limited mainly for medium to enterprise level business
Not very reliable as some reviews may be misleading
||Controversy on fake and paid-for reviews scenario. However Feefo has appointed ISO (International Standards Organisation) Committee for Online Reviews, to help establish the first global set of standards and accreditations for in the Online Review space|
||Limited mainly for medium to enterprise level business|
||Complains on poor customer services after sales|
||Criticism about trust and accuracy & that eKomi does not welcome negative reviews|
Employ a third party review platform, where it integrate all the reviews in to the retailer’s site and works mainly on attracting reviews. Therefore third party affiliation means less work for the online retailer and also assures guarantee. Make the process simple as possible so that even users that may not have a lot to say, or may have a limited attention span would still leave a review.
In conclusion reviews are proven sales drivers, and has become an essential factor that a majority of customers will seek before deciding to make a purchase.It suggests that without a healthy number of reviews, retailers will miss out on the full benefits of eCommerce such increased traffic, higher conversion rates, invaluable business insight and improved customer loyalty. It’s a method of sharing an online shopping experience, after all maybe it’s just a part of the browsing process!