We all knew that it was inevitable at some stage after long awaited speculation, for Google to announce the higher ranking signal given to responsive (mobile-friendly) websites and on-line stores.
As per the Google Webmaster blog
“Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages world-wide and will have a significant impact in our search results.”
So what does this really mean? The answer is simple. Google will give much more preference to sites which are responsive (suitable for mobile device), than those that are suited only for desktop versions. This particular Google algorithm will have significant impact on rankings in the long-term. Given the fact that mobile searches are going to exceed desktop version searches later during this year, this can have significant impact.
Algorithm changes can have some nasty effects on business and website rankings. Whoever was hit by Panda and Penguin updates might be pretty aware about the devastating effect that it can have on a business. Quality content, link profile and relevance, best practices on HTML, faster loading speed are some well-known factors out of 250 other aspects that affect Google rankings. However, our prediction is that responsiveness will play a major role in ranking shifts over the coming weeks and months.
Despite the numerous warnings that this shift was coming, most websites and companies didn’t see it as a priority to upgrade. However, regardless of Google warnings, it makes sense for companies and online stores to give its customers the best possible experience on responsive (mobile) devices which offers greater brand interaction and connectivity between Company, Website and Customer. With more and more websites and online stores converting into the responsive (mobile) theme in the coming weeks and months; the concept of a responsive site will soon become an essential industry standard rather than an optional best practice.
Therefore, a responsive design not only affects the ranking but also with the ever increasing mobile usage, it also has a direct impact on sales and customer conversions, and will induce more customer enquires that can in turn have a profound effect on the business.
You can check the mobile friendliness of your site via https://www.google.com/webmasters/tools/mobile-friendly/
Better late than never!
If your website is not responsive as yet, it is time to press ahead. While modern sites can be refitted into responsive theme with less of a fuss, while other older designs might have to start again from base one. If that’s the case, it is good to look at a complete overhaul.
We are more than happy to carry out a “no obligation – free health check” on the responsiveness (mobile friendliness) of your site. Just simply drop us a line and we will get in touch.