Conversion Optimisation

Experts will tell you that what Conversion Optimisation (CO) really means is ‘Commercial Optimisation’! Business is about making profit, and CO is about making conversions. Leading brands and ecommerce sites all use CO to optimise customer conversions for maximized profit. So don’t miss out!Take it from us. Conversion optimisation is not fiction – but it’s a crucial fact. Not only will it help you maximize the ability to convert your page visitors to customers, but it will also help you target the right kind of customers.

BENEFITS OF CONVERSION OPTIMIZATION (CO)

Cost-effective and Increases the return on current investment

Since it capitalizes on the site traffic you already have, you don’t have to pay extra to optimise conversions. CO also gives you the opportunity to convert a higher percentage of your current visitors which is much more cost-effective than attracting new ones.

CO focuses on getting the right kind of customers:

While CO helps you optimise the overall conversion rate, it also helps you to focus converting the right ones.

Reduces the customer acquisition cost (CAC)

How? That’s easy! Through CO, you get to double the conversion rate which means halving the cost-per-acquisition of each new customer.

Increases your bottom-line

Since you don’t have to pay extra to acquire conversions using CO, that profit generated through CO goes straight to your bottom-line.

CO enhances the user experience of your site

CO circumvents the limited attention span of the average customer on your site by giving your page visitors what they’re looking for sooner.

SCOPE UNDER CONVERSION OPTIMISATION

Use analytics to understand and gauge the biggest weaknesses and customer journeys.Understand site visitor intent against satisfaction, and customer personas through customer research on site.Conduct AB and multivariate testing experiments on pages that can provide the biggest uplift.Develop a continuous improvement programme to monitor and ensure a very high conversation rate optimisation.

DETERMINE YOUR LEVEL OF TESTING	TIER 1	TIER 2	TIER 3
User experience audit
Google Analytics Analysis
Optimised according to best practices
Optimised according to your customers
Includes testing and follow-up tweaks
Optimisation of a single page
Optimisation of a single process
Ongoing, site-wide optimisation

Optimise your site without delay. In popular demand to unleash the full potential of the magento store for best user experience, best practices and performance optimisation.

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Conversion Optimisation

01992 446622

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