Conversion Optimisation
BENEFITS OF CONVERSION OPTIMIZATION (CO)
Cost-effective and Increases the return on current investment
Since it capitalizes on the site traffic you already have, you don’t have to pay extra to optimise conversions. CO also gives you the opportunity to convert a higher percentage of your current visitors which is much more cost-effective than attracting new ones.
CO focuses on getting the right kind of customers:
While CO helps you optimise the overall conversion rate, it also helps you to focus converting the right ones.
Reduces the customer acquisition cost (CAC)
How? That’s easy! Through CO, you get to double the conversion rate which means halving the cost-per-acquisition of each new customer.
Increases your bottom-line
Since you don’t have to pay extra to acquire conversions using CO, that profit generated through CO goes straight to your bottom-line.
CO enhances the user experience of your site
CO circumvents the limited attention span of the average customer on your site by giving your page visitors what they’re looking for sooner.
SCOPE UNDER CONVERSION OPTIMISATION
Use analytics to understand and gauge the biggest weaknesses and customer journeys.Understand site visitor intent against satisfaction, and customer personas through customer research on site.Conduct AB and multivariate testing experiments on pages that can provide the biggest uplift.Develop a continuous improvement programme to monitor and ensure a very high conversation rate optimisation.
| DETERMINE YOUR LEVEL OF TESTING |
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| User experience audit |
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| Google Analytics Analysis |
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| Optimised according to best practices |
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| Optimised according to your customers |
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| Includes testing and follow-up tweaks |
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| Optimisation of a single page |
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| Optimisation of a single process |
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| Ongoing, site-wide optimisation |
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Optimise your site without delay. In popular demand to unleash the full potential of the magento store for best user experience, best practices and performance optimisation.
For Your Next eCommerce Project , PleaseContact Us to Discuss.
01992 446622
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