Barratts Shoes Ltd

About Barratts

Barratts is a name long associated with quality family footwear. First established as W. Barratt Boot and Shoe Company in 1905, Barratts soon became one of the leading shoe manufacturers in Northampton, the traditional home of quality shoe-making.










The Challenge

  • Barratts has been a great British brand with a heritage of 100 years
  • Barratts wanted to launch a new ecommerce site within 10 weeks
  • The Company requested us to create a Magneto optimised solution to hold around 30,000 SKU’s and a large amount of concurrent daily traffic
  • The site required special features and multifaceted functionalities
  • The new ecommerce site design is to showcase the heritage and identity of this trusted brand, but at the same time position the brand as modern, trendy and cutting-edge

Our Solution

  • To create a fully-optimised Magento devise responsive  solution on time and within budget
  • Integrated with Microsoft Dynamic NAV to drive sales productivity and marketing effectiveness
  • Provide Google analytics integration with ecommerce conversions
  • Use advanced server techniques for  speed optimisation on Magento platform
  • Integration with Responsys (An Oracle company) to handle large email campaigns for multiple customers with automation.
  • Provide continuous support and on-going maintenance


  • Barratts doubled its customer conversions in 6 months and continues to enjoy a high conversion rate
  • Barratts now benefits from having a fully-optimised Magento solution that can facilitate the current and future growth of the Company’s ecommerce business
  • The optimised solution effectively handles 30,000 SKU’s and large amounts of site traffic on a daily basis
  • The advanced ecommerce site offers in-built high octane SEO, conversion and speed optimisation tools which improves the overall level of client acquisition, engagement and retention
  • The unique customer-centric design and site architecture helps to optimise the user experience and engagement with the brand
  • The new online store attracts thousands of site interactions by customers, which is attributed to the new mega menu feature implemented for a clean and clear navigation

Our Parners