Why Magento CMS is Best for your Online Shopping Website

Magento is one of the fastest growing eCommerce platforms – daily more companies from across many sectors are switching over. There are many reasons why Magento CMS is best for your online shopping website. It is known to be consistent and user friendly. It is easily scalable to suit the needs of almost any online shopping experience due to its flexible open source structure. Due to its scalability, Magento is more likely to be able to keep up with the changing needs of online shopping – it is continually growing and adding new and exciting features while keeping in mind the essential business needs of all business sectors. It also provides options to suit all different business types such and Magento Community, Magento Enterprise or Magento Go – for the most basic usage.

At One Creations (www.onecreations.co.uk), we have continued to grow exponentially since our inception in early 2005. With this growth, we have made a commitment to be ahead of the curve with respect to the top notch technology options available for online shopping websites. Our staff is aggressive in their search for and understanding of new technology and how it can be integrated into any online shopping website. One of our current foci, is to incorporate Magento CMS into on eCommerce sites – as we become more integrated in our knowledge of this platform, we are able to discuss how and why Magento CMS is best for your online shopping websites. We would not promote this platform if we did not feel committed to it ourselves. Let us look more closely at a number of the features that we are particularly excited about with respect to Magento.

Customer Friendly – Ease of Use

There are a number of key customer friendly elements. First, Magento offers, product browsing for customers, allowing the option to sort by price, category, and specific product, making product browsing easier, more enjoyable and effective. We have also created additional advanced search tools to help customers find the exact product they are looking for more effectively, as well as premium customer services which include condensed customer services pages, live chat etc.

EBay and Amazon Extensions

As of mid-June 2014, over 204,000 websites currently uses Magento as their online shopping cart platform. Having a website and technology that speaks to the world’s leading channels is imperative to the success of the online shopping experience. Perhaps this is one of the most important reasons why Magento CMS is best for your online shopping website – it is fully integrated with both eBay and Amazon extensions through the Magento Community and Enterprise Editions. This allows us to help you create one single platform to manage all your customer needs and information, product information and inventory levels, as well as marketing strategies, increasing overall productivity of your eCommerce operations.

Intelligent Marketing and SEO

To compete, every business needs to find an edge or needs to find a way to stand out. Magento offers tons of features to address marketing and search engine optimization. Its features are the most up to date and ever evolving as the technology does. The technology allows you to focus on intelligent marketing campaigns, targeting those whose demographics shows clearly in the detailed sales reports.

Why You Need to Revamp Your Magento eCommerce Website

In a world where everyone who is serious about business is already doing active business on the Internet, simply being online to attract your customers is far from enough. A simple ‘Contact Us’ page and ‘Click Here to Get a Quote’ page will no longer do the trick for most website visitors – the ‘wow’ factor needs to be much more sophisticated than before. The word ‘eCommerce’ now means being always a few steps ahead of the times. Thus, if selling online used to mean that you had a PayPal ‘Buy Now’ or ‘Add to Cart’ button somewhere on the page, and then meant moving on to more high-tech solutions with a complex catalogue and cart functionality, such as Magento, you may now be wondering where to move next. Well, luckily, there is no need to move away from Magento. It is still a prime eCommerce solution, however, there are some things you can do to update methods. Here is a brief overview of why you need to revamp your Magento eCommerce website on a regular basis.

What if I’m not using Magento at all?

First things first. If you are not using Magento yet as your eCommerce solution, it may seem redundant for to discuss why you need to revamp your Magento eCommerce website, but bear with us for a moment. These are all the good reasons to switch to Magento. In the past few years, dozens of top-rated companies have made the switch to this highly scalable platform with a seamless payment gateway and shipping integration. Search engine optimization, powerful analytics and reporting, and other features that have already made Magento the must-see eCommerce solution, are just bonuses for making the switch.

Then why should it be revamped?

Few things are perfect and nothing is perfect forever when it comes to IT technology. Magento is pretty much as good as it gets when it comes to eCommerce, but the answer to the question of why you need to revamp lies in one simple word: security. With the continuing war against Internet hackers, the platform needs to continually evolve in order to offer maximum protection to users. When the security of your transactions and clients’ financial and personal information are at stake, are there really any shortcuts and discounts you want to take?

Why One Creations?

We, at One Creations have been working with Magento platform for years, earning an official Magento partnership status in Hertsfordshire. Secondly, you should read the testimonials of our growing customer base that range from international corporations to small businesses eager to use Magento eCommerce to its full potential. We take pride in what we do and our Magento developers look forward to helping you with your online store.

Write Effective Product Descriptions to Increase Sales and Boost SEO

Owning a business, regardless of the size, is hard work. One of the hardest things is getting people to learn about your eCommerce store, what you offer and why they should become your customers. It used to be as simple as putting up the right signage, an ad or two in the local newspaper or radio station, and you could find your next customer. Today, this is no longer the case. You need to learn how to write effective product descriptions to increase sales and boost SEOs.

What is Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO refers to the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. This is a ranking system used by search engines like Google, Yahoo and Bing, determining the most relevant sites for users. Effective SEO will increase your site’s visibility, making it easier for potential customers to find you. This is one of the areas that One Creations Limited can help with. If your current site is not getting the traffic that you expected or that you need, it can be transformed to give you the level of performance you demand. We can ensure your SEO is top notch. With almost a decade of experience under our belts, we can say that we fully understand and are able to help you optimise your website to get ranked higher on all search engines. The reality is that if a customer does not find you on the first page of Google, they will probably go elsewhere. It is hard work to stay on top, but there are a few tips that can help keep you there.

Focus on Product Descriptions

What are you selling? Why should I buy it? You need to compel your potential customers to purchase your products, to encourage them to promote your company and products by word of mouth, by sharing their positive experience. The best way to sell your product and to market what you have to offer is by writing product descriptions keeping the typical customers in mind. This is a special skill that takes practice and experience to perfect. You want to get to the core of the product – you only have a few words to capture your audience and promote the product. Start by highlighting something special or unique about the product – for example, if it is a statue or comic that is a “numbered item”, let people know that it is part of a collection, very limited edition, etc. Don’t be flowery with your description but be specific – stick to the facts, address the product’s benefits. Also, be personal – don’t write for a general audience, but write for your target audience, show your connection to the product and stay positive.

Key words or “trending” phrases

While it is important to stick to the facts and be specific about the product, it is helpful to know how your product is being described by others, or what words or phrases people may be searching with, etc. You have to learn how to write product descriptions the way consumers are thinking – how they will search for the item, and what keywords are related to the specific item. Use these words in your description in a natural, fluid way so that it will help optimise this product in a consumer’s search. Writing unique descriptions for hundreds of products on your eCommerce business may seem to be an impossible task, but in the long run it will help attract more shoppers to your store.

Ways to Increase Sales on Your Magento Store

Using Magento as a platform for your eCommerce site is one of the smartest moves a company can make. With top-rated features, Magento eCommerce is one of the fastest selling platforms on the market, but sometimes having the right tools in the box is not enough. Like selling offline in a storefront, there are a few tricks that sellers have learned that have helped increase sales. Here are four of the best ways to increase online sales.

  1. Focus on your site visitors–not yourself. Entrepreneur.com recommends that sellers look at their eCommerce site from the perspective of those who are visiting it. “The most successful sales copy focuses on the reader.” They advise sellers to analyse the content on the page and remove first and second person sentences—instead make the content about the visitor and how your service/product can help them. They give this example: “I designed my time-management software with the busy homeowner in mind.” Phrasing like this often comes off like an interview, instead of a sales pitch. Switching it to something like “Your new time-management software will free up hours of time for you to spend with your family…” creates a sense of intention and personal focus, which makes good business sense. Customers are buying a product, not a person.
  2. Think about your target market. From, MarketingDonut, this advice, like the previous tip is often understood but rarely practiced. Years ago, most online stores were almost exclusively frequented by a younger, tech savvy crowd and sites were more rudimentary. As eCommerce sites became more secure and commonplace, the more demographics were represented online. Online customers want sites that are tailored towards them and how they like to purchase goods and services, so it is important to do your research and know your target market.
  3. Optimize like crazy. From Forbes.com, this is one we cannot stress enough. Many people carry smartphones or tablets these days, and a lot of online business is transacted on them. Having a multi-platform eCommerce site makes sense. Nothing frustrates a buyer more than a site that is not touch responsive, slow, or difficult to navigate. With a little planning, investing in this could pay off in dividends.
  4. Spruce up your site and service. This Microsoft tip is one of the best, and they say it’s the best. “The goal is to get customers to return and to spread the word among friends and family that your online shop is worth a visit. So, do everything you can to make the experience fast, fun, and fabulously better than your competitors.” Whether it is offering 100% money back guarantees, free shipping, installing a live chat feature, or quickly responding to customer queries, selling in the digital age is all about standing apart from the crowd. On the Internet, word of mouth is one of the main ways to drive up sales, as happy customers will be willing to promote you.

The above four ways can help in increasing sales of your Magento store without being burned online, also by taking that extra step to protect your consumers, the impact will be unbelievable.

10 Hot Web Design Trends in 2014

As software becomes more and more advanced, and more people are using their phones or tablets to surf the web, web design is becoming more dynamic in response. Here are the top ten web design trends that users and website designers can expect to see this year.

1. Simplicity- Both Forbes.com and TheNextWeb.com believe that simple, user-friendly layouts are going to be big for the next while. Forbes defines simplicity as “the integration of best practices so site visitors get what they need seamlessly and without complication.”

2. Typography- with a twist-The Next Web calls these “fonts with personality.” They expect that more web designers will be using more creative typefaces “that add personality and uniqueness to their design.”

3. Flat design- This is a trend both The Next Web and Hongkiat have picked up on. Launched on the Apple i0S7 update, this trend involves removing unnecessary design elements like dropped shadows, gradients, and more, creating a one-dimensional look that is sure to catch on.

4. Multi-Platform approaches- With more people surfing the web on their phones or tablets expect to see more and more websites adapt their content to work better on mobile devices.

5. Large hero areas replacing sliders- A type of web banner displayed at the top of the screen with a small amount of accompanying text, a hero area is considered by The Next Web to be the “number one trend in web site design today.” The content presented varies with the purpose of the site: it can be relevant news about the site, specific site-links, or – in the case of e-commerce – the best-selling or strategically placed products or services (Wikipedia).

6. Quick User Registration- As reported by Hongkiat, “Many new services require users to sign up before you can use the website.” As an alternative to long registration forms, newer web apps have only 2-4 fields for users to fill in.

7. Videos replacing text fields- For hero areas, short videos are set to replace static text boxes on many websites. Take a look at this example on Coin to see why.

8. Storytelling Design-This methodology suggests that users are told a story through concise, compelling copy coupled with strong imagery as they scroll down the page. Another way to say it? MAKE. IT. FUN. Let them discover who you/your company are by letting it unfold before their eyes, so to speak.

9. Simple Colour Schemes- Gone are the days of the multi-coloured eyesores that were the precursors to many of today’s websites. Adopting a simple colour scheme eases readability and creates a more user-friendly environment.

10. Dropping the sidebar- Last but not least, this is more for magazine-style websites but has also been seen in other styles as well. As The Next Web puts it, “Imagine this: you reading an article without things flashing, crowding, or otherwise buying for your attention. Designers understand this and are working to make your reading experience more pleasant by getting rid of these distractions and expanding the content of the article to take over the page.” It allows the user to focus on the content in front of them without being distracted sidebar widgets.

5 Tips for Making Exceptional Website Designs

Your company website has a big role to fill.  It’s the ambassador of your brand, a gracious host welcoming visitors to your corner of the internet, and possibly your top sales associate.  Just like you’d recruit the top executive to run your company you want an exceptional website in your deck of cards.

Premium website design is all about planning, experience and strategy.  We are industry experts in this field, and today we’re sharing our top five tips for making an exceptional website design.

White Space

In the more- is-better information marketplace of the internet, many designers overlook the axiom that white space is golden.  Proper use of white space makes graphics visually pleasing and guides the eye to the strategically chosen focal points of the site.  White space creates flow through the whole website and must be consistent with the theme of the site while following rules of symmetry.

Easy Navigation

Internet users don’t have the time or patience to get lost in your website.  Generally, its one strike and you’re out – that little “x” in the top corner is oh so tempting to click.  Navigation should be obvious and simple. Research has shown that there are really only three things that users want from website navigation: an understanding of where they are on the site, a way to go back or to the homepage and a sitemap (for bigger sites).  Anything else is non-essential and probably just cluttering their experience.

Call to Action

tips for website designYou didn’t go to all this work just to decorate the World Wide Web; you did it to elicit activity for your business.  The call to action is a central component of a well-designed website and should make it easy for potential customers to initiate action that they almost can’t bear not to do it.  It should be clear, attractive and unavoidable.  Masters of this trade know how to design the visual components of the website to lead users to the call to action (one such example is making it the only click-able option on a page).

Search Box

Manually scrolling through pages of web content to find the answer to a question is extremely frustrating and a thing of the past.  Sophisticated users won’t give your site the time of day if it’s lacking a search box. It should be obvious, but unobtrusive and in a spot that’s easy to find (such as the top right hand corner).

Consistent Buttons

Every button and click-able link on the page should be obvious and consistent. The futile act of testing headings for live links is bang-your-head-against-the-wall frustrating and a dead giveaway for an amateur designer.  Button style should be designed at the outset and be 100% consistent to make it obvious for users.

At the upper echelons, Web design is a completely holistic practice integrating technical, design, and human psychology elements.  Our years of experience and strategic approach to design cover all these elements and can give your online presence a competitive advantage.  Request a free quote here see how affordable this game changing action can be.

How to Brand Your eCommerce Store the Right Way

In this day and age, the Internet is the king. Everyone who’s currently important, everyone who wants to be important, and everyone who wants to keep tabs on the important people are on the internet. This group includes everyone from pro athletes to amateur musicians and their respective legions (or lack thereof) of fans. This group also includes those who wish to start their own business. The Internet is ‘The Place to Go’ when shopping for anything these days, and because of that, many a business rookie (perhaps much like yourself) have decided that the Internet is also the place to start when beginning their own business. But, as an internet eCommerce rookie, you may have some questions on how exactly to do so. One Creations (http://www.onecreations.co.uk/) may have answered some of them elsewhere, but here’s an important one you may not have thought of yet: How do you brand your eCommerce store the right way? Well, let’s find out:

Ensure you know your Target Audience

Are you selling workout gear? Maybe car stereo equipment? How about shag carpet? Now, I’m not sure who you’ll be selling shag carpet too, but you’ll have to figure it out so that you know who your clients are and how to target them. To do this, you must do some research:

  • What gender is most likely to purchase my product?
  • What age group are they?
  • What nationality are they likely to be?
  • What interests will be common among my customers?

Once you have identified your target customers with these and similar research questions, it’ll be easier to come up with a company brand name (assuming you haven’t done so already) and a slogan that will speak to those customers. It’ll also be easier to move on to the next step in your devious plan…

Advertise in all the Right Places

With your company name and slogan in place, it’s time to start getting your brand out there! How? Well, you’ve got to start advertising. You know that list you made that identifies your clients’ interests, general ages, nationalities, etc.? Use that as a guide to advertise your product. Selling muscle car parts? Well, go to where the Chevrolet, Dodge, and Ford guys hang out – muscle car websites, car magazine websites, automotive discussion forums, and so on. Use social media to find and target these gearheads. Same goes for frilly lace slippers or hula hoops – find their fans’ digital hangouts and get your brand in there! They are the ones who are most likely to buy your product, after all.

Keep the good times rolling

Your brand is on a roll. You’ve found the target market and you’ve advertised in the right places – now don’t just gawk at that customer feedback – use it to become even better! Are your devoted customers berating a certain aspect of your product or website experience? Change it or fix it and give your fans what they want. This will result in more loyal customers and more word-of-mouth traffic, ending in your brand becoming bigger with a better customer rating than ever before – and you want that, obviously.

This short guide was to help get you started – now it’s your turn. Use these tips to get off the ground and get your brand out into the digital space!

5 Steps to Selecting the Right Magento Implementation Partner or Vendor

The shift to eCommerce

Taking your business online is one of the best ways to increase sales and brand awareness. Whether you are a household staple, part of a niche market or an emerging start-up, the benefits offered by eCommerce are immense. Companies can access markets all over the globe, increase visibility, and do business at all hours of the day ecommerce-vendorwithout the hassles of opening a storefront—saving money. Increasingly, businesses of all sizes and types are going online as both retailers and customers alike are discovering the benefits of online shopping. In 2014, eCommerce sales in the UK and other European countries are predicted to rise to over £111 billion! But tapping into this takes more than setting up an eCommerce site. Having the right eCommerce platform and implementation partner will truly make or break a business in this highly competitive online forum.

Finding the right partner/vendor

Magento is one of the best eCommerce platforms available. That being said having the right Magento implementation partner or vendor is crucial. The Magento developers will not only customize the online store according to your needs, but also provide support, design, hosting, system integrations and more. In choosing a Magento implementation partner or vendor, there are five steps that you can take to ensure that they are the right fit for you.

  1. Educate yourself- Talk to other business owners that you know. Learn what issues they have had and what worked for them. Often, word of mouth is one of the best ways to start. Once that is done, check out the information online. Look at different Magento eCommerce websites and note what kinds of features they have that you think might work for you.
  2. Determine your needs - Are you looking for an eCommerce developer to help build and design the site using Magento platform and customized as per your company’s objectives? Will you need ongoing support? What kind of features will you want the website to have? Know ahead of time what you will need to cut down on frustrations later.
  3. Research- Check out the Magento vendor’s website. If they have been around for a while, they should have a list of past/present clients available on the site. Check out their clients’ eCommerce websites and see how functional/ appealing they are.
  4. Contact the Vendors- Ask them for a list of references that you can call and check them out. Try and narrow down your choices to 2-3 and go from there. Ask them questions. Not all vendors for Magento store implementation are created equally, and knowing what kind of support they offer, their qualifications, the software features they offer, how long the project will take, etc. is crucial. For example, when they create the site, who will own the site and graphics will be important later down the road. What kind of control the content management system will give you is another important thing to know. Will they be outsourcing the work or doing it themselves? Find out who is responsible for setting up all the initial site content and products.
  5. Get it in writing- Once you have chosen a Magento eCommerce vendor; make sure that they are aware of exactly what their role is and what you expect of them. In return, they should be clear on costs, project length, ownership issues, and other pertinent issues.

Creating an online store is the greatest boon to a business, but choosing the right eCommerce implementation vendor makes a world of difference.

One Creations Launches another World-Class Magento CE Website

Representatives with One Creations announced today that it has added another world class Magento CE website to its portfolio.

“We’ve officially launched The Wright Buy, one of the fastest growing appliance companies in the UK,” said Nick Trinnaman, marketing manager and spokesman for One Creations.

The newly launched website is located at: http://www.thewrightbuy.co.uk.

The Wright Buy, according to Trinnaman, sells a fantastic range of kitchen appliances for leading manufacturers, such as Fisher and Paykel, Belling, Stoves, CDA, Whirlpool and Britannia to name a few at extremely low prices.

The company also sells Range Cookers, Ovens, Washing Machines, Dishwashers and Fridge Freezers Online.

“The website now has fully integrated courier facilities,” Trinnaman pointed out, before adding that its team of developers provided The Wright Buy with improved features, such as warranties, finance options and bundle products.

The website, Trinnaman stressed, is a major milestone for The Wright Buy to establish itself as a leader.

“Magento is the world’s fastest growing ecommerce platform, and our solution partnership allows us to provide a first class service to our customers, which we’ve done for The Wright Buy,” Trinnaman said.

One Creations is the only web design agency in Hertfordshire to acquire the Magento partnership.

“This has not only made us the leader in the web design and development industry, but also puts us in a great possession to provide solid solutions backed by Magento itself,” Trinnaman said. “Our clients include customers who turnover seven figure amounts online to business start-ups. Our ability provides a personal service to every customer and affordable pricing model has given us the advantage to be the premier development agency in London, Essex and Hertfordshire.”

For more information about One Creations, please visit: http://www.onecreations.co.uk/magento-ecommerce-development and http://www.onecreations.co.uk/magento-upgrades

One Creations’ Senior Developers Now Magento Certified

For most businesses, getting to the next level of success is something that’s only talked or dreamed about, but thanks to the Magento certifications of two of One Creations senior developers, it can now become a reality for the company.

“We’re so excited that two of the senior developers have become Magento certified,” said Nick Trinnaman, marketing manager and spokesman for One Creations. “This is a huge accomplishment, one that many developers fail to obtain. We really want to help our clients get to the next level of success, and we’re proving it by doing it ourselves.”

The Magento Certification is useful for Magento Enterprise Edition and delves into details of the structure of Magento that many have not often explored.

Trinnaman went on to point out that its developers certifications provide its clients with legitimate proof that it can do exactly what it says it can do.

“It gives us credibility, and provides the client with something more than mere words,” Trinnaman stressed, before adding that, “This is part of the expansion process, where we hope to have five developers certified by end of 2014.”

The company spokesman noted that over the past eight years the company has seen many changes in the web development industry.

One Creations, according to Trinnaman, has always adopted its strategy to be in the forefront of cutting edge technology to give its customers the best possible and most up-to-date solutions at all times.

“We began our journey when ecommerce was in its embryonic stage when online stores were operating to show case the products without real motivation to create sustainable ecommerce business,” Trinnaman said. “However, today we are pleased to state we help many brands and online businesses to unlock their full potential.”

For more information about One Creations, please visit: https://www.google.com/partners/#a_profile;idtf=05115343931380238841 and onecreations.co.uk/magento-ecommerce-development/